Steven L Meyers, PhD, is the author of Personalized Philanthropy: Crash the Fundraising Matrix. He pioneered a new kind of charitable gift practice that delivers on the too often unfulfilled promise (and joy!) of planned giving: "the right gift, for the right purpose, for the right donor." His innovative donor-focused gift designs are fittingly called “killer apps.” They are game-changers because they enable donors to tap into their entire lifetime capacity to create larger gifts with greater impact sooner. Prior to his own practice, Steve served as a vice president and member of the management team at the Weizmann Institute’s American Committee for 21 years. He holds a Masters Degree in Organization and Management from Antioch University and a Ph.D. from the University of Buffalo. Now, as Chief Content Officer with TheEightPrinciples, Steve’s quest is to integrate personalized philanthropy with the principles of sustainable fundraising. Steve’s book is available from CharityChannel Press (http://bit.ly/personalized-philanthropy) and Amazon.